Bleach Directory

Rating

I used to work as a sales rep selling cosmetic ingredients to major cosmetic companies… Meaning I didn’t work for a particular cosmetic company, but selling its ingredients through a broker. Because of this, I had to learn about all of the ingredients… To the level of a cosmetic scientist. Much of it was an eye opener and little is known by the American public o areas that should be.

For example, Europeans don’t use shampoos with sodium lauryl sulfate or sodium laureth sulfate because it’s a cheap and highly stripping soap that’s even used in industrial floor cleaners. But it’s a high foaming agent and we Americans equate foaming with clean so we buy it and we have less knowledge about ingredients so companies throw it in. This is changing now that consumers here become more informed and you’ll now see labels that say “SLS free” on products which equals shampoos that clean as well but don’t use foamers that strip your hair and cause breakage. (I personally have glossy shiny hair because I never use SLS shampoos.

I try to support companies that don’t use cheap fillers…

So imagine my shock when I read this label. I’ll be honest, I got the toothpaste free with a coupon. I didn’t read the label at the store. I used it. Very minty with an odd taste and a copious amount of foam.

First ingredient… Water. Less flouride than any other toothpaste I’ve seen. Half as much as other toothpastes. But it gets better. The toothpaste claims it has “iso active foaming gel”. Guess what that is a euphemism for? SOAP! This contains sodium lauryl sulfate which is basically dish soap. It’s soap in gel form. With lots of mint to cover it. Never in my life have I seen that in something you put in your mouth. And it shouldn’t be there! But that’s not all folks, buy today and we’ll throw in artificial colors like blue #1, ( not needed in toothpaste), sorbitol, an artificial sweetner, (2nd ingredient after water since you gotta cover up the soap after all.) and saccharin which is sweet n low.. And about 8 other artificial ingredients. Artificial ingredients are normal in toothpaste but not all these. None of which are whiteners in this toothpaste that is claiming to be a whitening toothpaste.

Gets better. It’s in a metal tube where you can’t see how much is left for a reason. I got 17 small pumps out of it. Only. That’s what made me turn the label over because it shocked me. Unfortunately I began reading the ingredients then.

But that’s not the worst of it. Because of the soap in it it has, (I kid you not) the warning label for those who don’t spit it out that if you accidentally swallow more than the small amount you might accidentally ingest in brushing that you should “GET MEDICAL HELP OR CONTACT A POISON CONTROL CENTER RIGHT AWAY!!” I am not kidding!! It says that on the label! Exact words! Go look!

On a positive note… Um… Hmmm. Oh, it’s a pretty metal tube.

But with a toothpaste containing ingredients needing medical help if I swallow a glob due to stripping foaming soap agents… No thanks.

I’m shocked. Consumers need to read product labels. Especially this one. It scares me that a kid might use it and swallow a lot accidentally and what parent would guess the toothpaste is causing stomach problems or nausea?

Eesh.